Lamb Jam 2017
So by now, it’s likely you have seen the social media coverage of what was the first formal event brought to you by Tyson Lamb and team. If you haven’t, what are you even looking at on Instagram?! Get on the hashtag train and catch up to one of the most fun golf outings of the year. It was roughly 25 people, who traveled from all over the country, to sunny Dallas, TX for a bunch of golf, good food, and maybe a few inside jokes.
The group ranged from a recent college grad, all the way to a 70-year-old surgeon. It was the most diverse group of men I have ever spent four days golfing with. All from different backgrounds and different stories. But the biggest similarity was that everyone involved, was no doubt a Lambassador. They see Tyson as an artist, his work as one of a kind, and they can’t get enough. But as the time we spent together began to unfold, I quickly realized, that Tyson was the one who couldn’t get enough. I’ll explain shortly.
Who’s buying Tyson Lamb?
If you have ever followed the works of Tyson Lamb, you learn almost immediately a couple of key facts. These are art-like creations that are almost always over-engineered. His work is done in house, exclusively. He builds, designs, and creates every putter that leaves his shop. The next thing you learn is the struggle of getting your hands on one of his creations. Do you see a trend? An ultra-high quality product, ultra-high demand, made by one man, and is hard to get? Imagine that.
With this information, some may wonder, who even has his putters? Are they a myth and only seen on Instagram? Well, from a personal perspective, I learned quite a few people have his putters. In fact, there was a good hand full of Lamb heads who just simply couldn’t make the trip. But for the ones who did, it was filled with a fantastic group of guys with a genuine passion for the game. Some were collectors, and some were not. But the common denominator was that they were all real people. And that made for an incredible long weekend.
Lamb heads unite!
We all arrived into Dallas on Thursday morning for a full day of introductions and to experience the shop. Tyson’s family was involved in Lamb Jam all weekend long. Tana is running around like crazy making sure everyone made it in safely and to the shop. Addason, Tyson’s sweetheart of a sister, was doing everything from giving paint fill lessons, to coordinating all the merchandise, all the while Tyson’s grandmother welcomed everyone with their swag bags, with a huge smile. It was a complete initiation into Tyson’s world, and he welcomed everyone with open arms.
It was real and genuine. As we walk into the Lamb facility, we see large cardboard cut outs of the 25 most handsome man faces you could imagine. It was all the Lamb Jam attendees hanging on the wall! It was so fun to walk in and meet one another for the first time, as well as the Lamb crew. As we all arrived, we walked in on Tyson working on, you guessed it, someone’s putter for the weekend. It was so, real.
We spent the rest of the afternoon catching up and meeting one another formally. It was very much a show and tell experience. We were all so curious and excited to see each other’s flat sticks and how they came about. As custom putters usually do, they all had a story. And they were all so memorable. After a few hours of introductions, Instagram handles started to fade away, and real names became a more formal way to address one another. Once all settled in, people started digging through their swag bags like Christmas morning.
Custom Lamb Jam Headcovers were made, along with the very first Tyson Lamb snap back hats. There were plenty of one-of-a-kind goodies for the group. One of which, were Lightning Lamb Ball Markers, purposely left blank on the back.
After a few people had shown confusion with the large empty area, one member asked,
“What’s this all about Tyson?”
Tyson chuckled, “You are going to try your luck at stamping!”
We all gathered around, as Tyson opened his shop up to the group. After a few moments of suggested practices, he sat back and watched people make some fun designs.
Later that evening we all packed up and headed to Top Golf of Dallas, this was a first time for many and nothing new to others. But the group had a great time nonetheless. Tyson spent some time at each bay, catching up with everyone and jumping into different games.
The weather was great that evening and gave the group an opportunity to get loose after a long day of travel. Plus, you didn’t think we were going to come all the way to Dallas, and not get in some good golf did you? Well, everyone’s perspective of good golf could be different I suppose. If you ask Tyson what good golf is, what’s a good enough track for his lamb heads, well he would simply answer, Trinity Forrest.
One of the nicest courses I have ever played
Trinity Forest Golf Club resembles many of the great old courses of the Northeast and Great Britain, featuring a links style course on a rolling meadow with tall native grasses and dramatic bunkering and green complexes. The team of Bill Coore and Ben Crenshaw – Coore & Crenshaw Inc. – designed both the championship golf course, the short course and the nine-hole “Horse Course.”
The design of Trinity Forest honors classic golf courses with traditional, strategic golf and great artistry as the guiding philosophy. It will host the 2018 Byron Nelson, and it is a course that will ultimately become very special to hometown favorite, Jordan Spieth.
The next morning we all headed over to TF ready for an incredible day on the course. The facility was first class as it gets. Tour level balls on the driving range, amazing practice facilities, and greens that were truly grass. Our caddies lined the starting area in anticipation of our group and greeted us with almost as much excitement as we had when we arrived at the course.
The course played challenging for most, with huge rolling greens, which were extremely fast. But regardless of the challenge, everyone basked in the beauty of the course and couldn’t get enough. Tyson hopped around between groups to get in a few holes with every group. And more than likely to see his works of art in play!
As the group approached 18, we noticed a gentleman and his coach off in the distance, grinding out some work on the practice green area. Closer looks yielded some group excitement as we discovered that Jordan Spieth was on premise.
Seeing Spieth was the icing on the cake for me. We had just finished up a great round, at a fantastic course, and here you have one of the biggest names in golf practicing with his coach. It solidified how much effort and energy the Lamb’s put into the event. Such a first class place to bring a group of this size.
Lamb House Party
The evening had us venturing over to one of the local Lambassadors humble accommodations for dinner and some backyard golf fun. After an enjoyable catered meal from a fantastic Italian restaurant, we were re-energized to swing a club again. Luckily, we didn’t have to go far as this Lambassador had an entire backyard practice facility. As we head to the golf room, we enter a vast area designed to accommodate club tinkering and live Trackman data on monitors. Outside that door, we head to the backyard. It is all artificial turf with multiple holes and a putting surface. Some may have caught the action live on Instagram, as we hashed out an impromptu game of pitch and putt.
By now you are starting to see a trend. Tyson and crew had non-stop fun activities planned all four days of the trip. They were all set up that everyone participated as a large group and gave you the family feel. Nobody had the opportunity to feel left out, as we did everything together, and had a blast doing it. The second day at Trinity Forrest was similar to the first, tons of sun, some good shots, and even more smiles. After we had cleaned up from the round, we headed back to the Lamb facility to do some shopping and some building. The night was spent telling stories, watching Tyson come up with ideas on the fly, and Tana filling orders for the group.
Watching Tyson work was really when it all made sense to me. I have known Tyson through social media and a couple of golf trips. But outside of that, I knew Tyson the same as everyone else did. Online articles, social media, and opinions of fellow bloggers. As the night progressed, I saw Tyson turn into overdrive as his creativity seemed just to spark.
The lightning logo he is using makes perfect sense to me. Once inspired, he gets to crafting. It didn’t matter that we had just played two days of golf and were running on minimum hours of sleep. He began to stamp, weld, torch and bend a couple of putters right in front of the group. His eye for design is a real talent, and the way he works is just as an artist.
Although watching him operate and create his art was certainly a great perspective. It wasn’t the biggest takeaway I had of the weekend. It was how Tyson and his crew genuinely appreciated everyone being there. The entire weekend he worked the crowd to spend time with everyone, always telling them how happy he was that they came. Everyone got his attention and vice versa. It was more than a golf trip; it was the beginning of what will ultimately become the Lamb family. Everyone could not stop socializing before the event, during and days following. The relationships formed at this event between the crew, and Tyson himself, were remarkable.
Tyson understands he has a long way to go to provide all his future customers a platform for easier communication and service. He wants more of his putters in people’s hands, he more than likely wants them in your hands, more than you do. He has taken criticism for not being able to create things fast enough or get back to the hundreds of messages he receives daily. BUT, this weekend wasn’t about that.
This weekend was about appreciating where his team has come in one short year. It was to celebrate the progress and the future. It was about friends and family. This weekend was about opening up his shop that he practically lives at, to welcome in people who have helped support him along the way. It was a great first annual event that I hope to attend in the future.
Tyson has been perfecting his one-piece putter designs for two reasons. Time and affordability. Both will make his product available to more people shortly. New apparel is on its way and let me tell you, it sock. (inside joke)
Be on the look out for new shirts, hats, and headcovers coming soon. For those that are having Ball Marker withdraws from the late donut days, get ready.
He is working on something special that you will love! Keep up with Tyson on his social media account on Instagram, and for orders, please contact Tana exclusively. She will get back to you, with everything you need to know.